USER ACQUISITION MANAGER

BARI, ITALIA

FULL TIME, PERMANENT CONTRACT

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Who we are looking for

As User Acquisition Manager you will guide the definition and implementation of new user acquisition strategies for our apps through direct channels (Google Ads, Facebook, Instagram, Apple Search Ads), with the aim of optimizing the media mix and cos, for App installation, and to increase organic growth through ASO strategies.

You will manage, in agreement with the Marketing Manager, global mobile campaigns for the acquisition of new users, helping to grow KPIs related to acquisition and conversion.

You will be a key figure in defining long-term strategies and guide the growth of our apps in highly competitive markets with the support of a marketing team made up of a Marketing Manager, a Graphic Designer, a Content Manager and a Social Media Manager, working with a large degree of autonomy .

Responsibility

Your main responsibilities will be:

  • User Acquisition: Management of ever-increasing monthly budgets for the acquisition of new users on the main paid channels (Search Ads, Google Ads, Facebook, Instagram, TikTok etc.);
  • Discovery: Search for new acquisition partners functional to the achievement of strategic objectives;
  • Data Analysis: Monitor the progress of campaigns using tools such as Appsflyer 
  • Reporting:Create dashboards (through Google Data Studio or other tools) that give visibility to the main KPIs related to acquisition (CPA, CPM) and conversion (conversion to trial, paid and retention) within the app; 
  • Optimization & Scaling: Strengthen performing campaigns;
  • Staff Work together with the marketing and product teams to optimize the presence of our apps within the App Stores through ASO strategies;
  • Strategy: Together with the Marketing Manager, define the long-term vision in accordance with the growth objectives we want to achieve;
  • Funnel: Create and optimize marketing & sales funnels through data analysis; 
  • A/B Testing: Design, implement and evaluate A/B testing aimed at finding the right mix between creativity, copy and positioning;
  • Competitors: Monitor the strategies of our competitors to always look for new opportunities for improvement and growth;

Age is not a requirement for us, our ideal User Acquisition Manager is a motivated person, who has a passion for innovation and is predisposed to continuous updating.

Must have

  • In-depth knowledge of digital marketing and user acquisition campaigns; 2+ years of experience in mobile user acquisition;
  • Demonstrated track record in user acquisition through integrated marketing campaigns, with particular reference to relevant apps at national or international level;
  • Experience with design and data-driven decisions;
  • Excellent self-leadership skills in prioritizing and managing budgets and deadlines;
  • Strong attention to detail and quality in achieving objectives;
  • Excellent command of both written and spoken English to interface independently with our network of partners (consultants, platforms, etc.);
  • Excellent logical-analytical skills;
  • Ability to plan for the long term and to quickly adapt one's plans and strategies to new needs;
  • Ability to work in a team and to give and receive qualitative feedback in a constructive manner and always in the interest of company growth.

Nice to have

  • Experience in consumer products, preferably kids, gaming or educational;
  • Work experience completely in English;
  • Cambridge Assessment English level C1 (BEC) certificate or equivalent;
  • Certifications related to relevant tools in the digital marketing field.

What we offer

We are a rapidly growing team where everyone has the same importance in the realization of a project and is responsible for the quality of the product. This means that you will soon find yourself working independently and collaborating on projects that involve other team members.

We work in an informal working context where objectives are pursued and a lot of flexibility is expected.

You will have the opportunity to make your contribution in the creation of products used by hundreds of thousands of small users all over the world and to deal with projects that involve important customers and partners, contributing to your human as well as professional growth.

We care about the serenity of our team members, for us it is important to put everyone in the conditions to work at their best, we will listen to your needs and we will make sure that the business growth coincides with your personal growth desires.

About

Marshmallow Games srl (www.marshmallow-games.com) is a fast growing innovative SME in the gaming and edutainment sector for children. Our apps have exceeded 2,000,000 downloads and have been listed by Apple as one of the best apps on the AppStore worldwide, reaching the top of the charts in over 150 countries. We have collaborated with companies of the caliber of TIM, Clementoni and Unicef ​​and we boast among our investors and advisors some of the main entrepreneurs and professionals of the Italian digital scene.

Currently our team consists of 18 people with digital and entertainment backgrounds from all over Italy, and we plan to reach 30 by the initial months of 2022. 

Our latest product Smart Tales (www.smarttales.app) is the Netflix of interactive stories focused on learning STEM subjects (Science, Technology, Engineering and Mathematics) for children aged 3 and over and represents the fruit of our experience in these years in the world of children's apps. Smart Tales has received numerous awards and accolades and has been “App of the Day”on the App Store in over 50 countries. 

We are a young, dynamic and informal team, but above all prepared and professional.

We are based in the sunny, dynamic city of Bari, a few meters from the sea and in a modern loft with a swimming pool, surrounded by greenery in line with our way of living in the company and with our growth objectives.

Benefits

We strongly believe in corporate welfare and our goal is to create a team of enthusiastic and focused professionals and for this reason we try to put everyone in the right conditions to work at their best and express their potential to the fullest.

We therefore provide for:

  • possibility to work remotely for short periods;
  • possibility to access a stock option plan if your contribution is in line with our growth objectives;
  • training and moments of discussion inside and outside the team;
  • an informal, professional and meritocratic work environment;
  • opportunity to work in a stimulating workspace surrounded by greenery, with large indoor and outdoor relaxation areas, a stone's throw from the sea and with access to a splendid swimming pool;
  • maximum availability on the part of the founding team to meet your needs.

This advert is addressed to both sexes, pursuant to laws 903/77 and 125/91, and to people of all ages and all nationalities, pursuant to legislative decrees 215/03 and 216/03.

Place of work: Bari

Type of contract: Full-time permanent contract

Availability required: Immediate 

SEND AN EMAIL TO: careers@marshmallow-games.com

About Us

Headquarters

Via Giovanni di Cagno Abbrescia 17/D
70125 Bari
Italia