{"id":5769,"date":"2026-02-18T12:06:34","date_gmt":"2026-02-18T12:06:34","guid":{"rendered":"https:\/\/marshmallow-games.com\/?page_id=5769"},"modified":"2026-02-18T13:11:14","modified_gmt":"2026-02-18T13:11:14","slug":"legal","status":"publish","type":"page","link":"https:\/\/www.marshmallow-games.com\/en\/legal\/","title":{"rendered":"Legal"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5769\" class=\"elementor elementor-5769\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-beea553 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"beea553\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-758af85\" data-id=\"758af85\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b810c53 elementor-widget elementor-widget-spacer\" data-id=\"b810c53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75ef7b3 elementor-widget elementor-widget-heading\" data-id=\"75ef7b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h1 data-path-to-node=\"2\">Privacy &amp; Cookie Policy of Marshmallow Games<span style=\"font-size: 2rem;font-weight: 600\"><\/span><\/h1><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ba705a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5ba705a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-path-to-node=\"7\">1. Children\u2019s Privacy (COPPA &amp; GDPR-K)<\/h2>\n<p data-path-to-node=\"8\">Our Services are directed to children under the age of 13. We do not require a child to disclose more information than is reasonably necessary to participate in our activities.&nbsp;<span style=\"font-size: 1rem;\">For children under the applicable age of digital consent, personal data is processed exclusively on the basis of verifiable parental consent, collected during account creation or subscription activation.<\/span><\/p>\n<ul data-path-to-node=\"9\">\n<li>\n<p data-path-to-node=\"9,0,0\"><b data-path-to-node=\"9,0,0\" data-index-in-node=\"0\">Parental Control:<\/b> Parents can review the personal information collected, ask for its deletion, and refuse further collection by contacting us at <b data-path-to-node=\"9,0,0\" data-index-in-node=\"145\">info@marshmallow-games.com<\/b>.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"9,1,0\"><b data-path-to-node=\"9,1,0\" data-index-in-node=\"0\">No Behavioral Ads:<\/b> We do not display targeted advertising to children within our apps.<\/p>\n<\/li>\n<\/ul>\n<div><br><\/div>\n<hr data-path-to-node=\"10\">\n<h2 data-path-to-node=\"11\">2. Detailed Information on the Processing of Personal Data<\/h2>\n<p data-path-to-node=\"12\">We use third-party services to ensure the functionality, maintenance, and improvement of our Services. Below is the technical breakdown of the data processed:<\/p>\n<h3 data-path-to-node=\"13\">A. Analytics &amp; Tracking<\/h3>\n<p data-path-to-node=\"14\">These services enable us to monitor and analyze web traffic and user behavior.&nbsp;<span style=\"font-size: 1rem;\">All analytics tools are configured in child-directed mode, with IP anonymization, disabled advertising identifiers, and without session recording for child users.<\/span><\/p>\n<ul data-path-to-node=\"15\">\n<li>\n<p data-path-to-node=\"15,0,0\"><b data-path-to-node=\"15,0,0\" data-index-in-node=\"0\">Google Analytics for Firebase:<\/b> Processes application opens, updates, in-app purchases, and usage data. (Place: US\/Ireland)<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"15,1,0\"><b data-path-to-node=\"15,1,0\" data-index-in-node=\"0\">Amplitude Analytics:<\/b> Processes cookies and usage data for UX optimization. (Place: US)<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"15,2,0\"><b data-path-to-node=\"15,2,0\" data-index-in-node=\"0\">Appsflyer:<\/b> Used for marketing attribution and installation analysis. (Place: Israel)<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"15,3,0\"><b data-path-to-node=\"15,3,0\" data-index-in-node=\"0\">Smartlook:<\/b> Records sessions and heat mapping to improve app usability. (Place: Czech Republic)<\/p>\n<\/li>\n<\/ul>\n<h3 data-path-to-node=\"16\">B. Advertising &amp; Marketing (Targeted at Adults\/Websites)<\/h3>\n<div>Marketing and advertising trackers are implemented exclusively on websites addressed to adults (parents) and are never activated in relation to child users or child accounts.<\/div>\n<div><br><\/div>\n<ul data-path-to-node=\"17\">\n<li>\n<p data-path-to-node=\"17,0,0\"><b data-path-to-node=\"17,0,0\" data-index-in-node=\"0\">Meta Ads (Pixel) &amp; Facebook Lookalike Audience:<\/b> Tracks conversions from ads on Facebook\/Instagram.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"17,1,0\"><b data-path-to-node=\"17,1,0\" data-index-in-node=\"0\">TikTok Conversion Tracking:<\/b> Measures the effectiveness of ads on TikTok.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"17,2,0\"><b data-path-to-node=\"17,2,0\" data-index-in-node=\"0\">Facebook Custom Audience:<\/b> Connects website activity with the Facebook advertising network.<\/p>\n<\/li>\n<\/ul>\n<h3 data-path-to-node=\"18\">C. Infrastructure &amp; Payments<\/h3>\n<ul data-path-to-node=\"19\">\n<li>\n<p data-path-to-node=\"19,0,0\"><b data-path-to-node=\"19,0,0\" data-index-in-node=\"0\">Hosting:<\/b> Amazon Web Services (AWS) &#8211; Secure storage and backend infrastructure. (Place: Germany)<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"19,1,0\"><b data-path-to-node=\"19,1,0\" data-index-in-node=\"0\">Payments:<\/b> RevenueCat, Adapty, Stripe, and Paddle. We receive payment notifications but do not store your credit card details.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"19,2,0\"><b data-path-to-node=\"19,2,0\" data-index-in-node=\"0\">Authentication:<\/b> Sign in with Apple, Firebase Authentication, and Facebook Authentication.<\/p>\n<\/li>\n<\/ul>\n<h3 data-path-to-node=\"20\">D. Engagement &amp; Testing<\/h3>\n<ul data-path-to-node=\"21\">\n<li>\n<p data-path-to-node=\"21,0,0\"><b data-path-to-node=\"21,0,0\" data-index-in-node=\"0\">Beta Testing:<\/b> TestFlight (Apple) and Crashlytics (Google).<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"21,1,0\"><b data-path-to-node=\"21,1,0\" data-index-in-node=\"0\">Messaging:<\/b> Firebase Cloud Messaging and CleverTap for parental notifications.<\/p>\n<\/li>\n<\/ul>\n<hr data-path-to-node=\"22\">\n<h2 data-path-to-node=\"23\"><br><\/h2>\n<h2 data-path-to-node=\"23\">3. Cookie Policy<\/h2>\n<p data-path-to-node=\"24\">Our websites use cookies to distinguish you from other users.&nbsp;<span style=\"font-size: 1rem;\">Marketing and analytics cookies are activated only after explicit consent through a compliant Consent Management Platform (CMP).<\/span><\/p>\n<ul data-path-to-node=\"25\">\n<li>\n<p data-path-to-node=\"25,0,0\"><b data-path-to-node=\"25,0,0\" data-index-in-node=\"0\">Strictly Necessary:<\/b> Essential for site navigation.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"25,1,0\"><b data-path-to-node=\"25,2,0\" data-index-in-node=\"0\" style=\"background-color: transparent;\"><span style=\"background-color: transparent;\">Functional\/Analytical<\/span><span style=\"background-color: transparent; font-weight: 400;\">: Google Analytics (with anonymized IP). Google Tag Manager is used solely as a technical tool to manage tags and does not set cookies independently.<\/span><\/b><\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"25,1,0\"><b data-path-to-node=\"25,2,0\" data-index-in-node=\"0\" style=\"background-color: transparent;\">Targeting\/Marketing:<\/b><span style=\"background-color: transparent;\"> Meta and TikTok trackers (activated only upon user consent via the cookie banner).<\/span><\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"25,3,0\"><b data-path-to-node=\"25,3,0\" data-index-in-node=\"0\">Opt-out:<\/b> Users can manage preferences via their browser settings or through initiatives like <response-element ng-version=\"0.0.0-PLACEHOLDER\"><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><link-block _nghost-ng-c1497139713=\"\"><!----><!----><a _ngcontent-ng-c1497139713=\"\" target=\"_blank\" rel=\"noopener\" externallink=\"\" _nghost-ng-c101996540=\"\" jslog=\"197247;track:generic_click,impression,attention;BardVeMetadataKey:[[&quot;r_07dbad337ab03f93&quot;,&quot;c_baa7edb6d30b5605&quot;,null,&quot;rc_0436d4f68cce3e32&quot;,null,null,&quot;en&quot;,null,1,null,null,1,0]]\" href=\"http:\/\/www.youronlinechoices.com\/\">YourOnlineChoices<\/a><!----><\/link-block><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><\/response-element>.<\/p>\n<\/li>\n<\/ul>\n<hr data-path-to-node=\"26\">\n<h2 data-path-to-node=\"27\"><br><\/h2>\n<h2 data-path-to-node=\"27\">4. Specific Provisions for US Residents (CCPA\/State Laws)<\/h2>\n<p data-path-to-node=\"28\">If you reside in the U.S. (California, Virginia, Colorado, etc.), you have specific rights:<\/p>\n<ul data-path-to-node=\"29\">\n<li>\n<p data-path-to-node=\"29,0,0\"><b data-path-to-node=\"29,0,0\" data-index-in-node=\"0\">Right to Know &amp; Access:<\/b> You can request a list of personal information categories we collect.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"29,1,0\"><b data-path-to-node=\"29,1,0\" data-index-in-node=\"0\">Right to Delete:<\/b> You can request the deletion of your data.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"29,2,0\"><b data-path-to-node=\"29,2,0\" data-index-in-node=\"0\">Right to Opt-Out:<\/b> You can opt-out of the &#8220;sale&#8221; or &#8220;sharing&#8221; of personal information for targeted advertising.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"29,3,0\"><b data-path-to-node=\"29,3,0\" data-index-in-node=\"0\">Sensitive Data:<\/b> We only process sensitive information (like payment info) to provide the requested service.<\/p>\n<\/li>\n<\/ul>\n<hr data-path-to-node=\"30\">\n<h2 data-path-to-node=\"31\"><br><\/h2>\n<h2 data-path-to-node=\"31\">5. Specific Provisions for Brazilian Residents (LGPD)<\/h2>\n<p data-path-to-node=\"32\">In compliance with the &#8220;Lei Geral de Prote\u00e7\u00e3o de Dados&#8221; (LGPD), Brazilian users have the right to confirmation of processing, access, rectification, and portability of their data. For requests, please contact our Data Controller.<\/p>\n<hr data-path-to-node=\"33\">\n<h2 data-path-to-node=\"34\" style=\"font-family: Poppins, sans-serif; color: rgb(30, 30, 30);\"><br><\/h2>\n<h2 data-path-to-node=\"34\" style=\"font-family: Poppins, sans-serif; color: rgb(30, 30, 30);\">6.&nbsp;International Data Transfers<\/h2>\n<p data-path-to-node=\"35\">Personal data processed through our Services may be transferred to and processed in countries outside the European Economic Area (EEA), including the United States, Israel, Ireland, and the Czech Republic, where some of our service providers are located.<\/p>\n<p data-start=\"569\" data-end=\"778\">Where such transfers occur, we ensure that appropriate safeguards are in place to protect personal data, in accordance with Articles 44\u201349 of the GDPR. In particular, transfers are carried out on the basis of:<\/p>\n<ul data-start=\"779\" data-end=\"1023\" style=\"font-size: 15px; background-color: rgb(255, 255, 255);\">\n<li data-start=\"779\" data-end=\"862\" style=\"font-size: 15px;\">\n<p data-start=\"781\" data-end=\"862\"><span data-start=\"781\" data-end=\"803\" style=\"font-weight: bolder;\">Adequacy decisions<\/span>&nbsp;adopted by the European Commission, where applicable; or<\/p>\n<\/li>\n<li data-start=\"863\" data-end=\"1023\" style=\"font-size: 15px;\">\n<p data-start=\"865\" data-end=\"1023\"><span data-start=\"865\" data-end=\"904\" style=\"font-weight: bolder;\">Standard Contractual Clauses (SCCs)<\/span>&nbsp;approved by the European Commission, supplemented where necessary by additional technical and organizational measures.<\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"35\">\n<\/p><p data-start=\"1025\" data-end=\"1234\">We take all reasonable steps to ensure that personal data receives an equivalent level of protection as required under applicable data protection laws, including GDPR and GDPR-K provisions for children\u2019s data.<\/p>\n<h2 data-path-to-node=\"34\">\n<p data-start=\"313\" data-end=\"567\" style=\"font-size: 16px;\"><br><\/p>\n<p><span style=\"color: inherit; font-family: inherit; font-size: 2rem;\">7. Retention and Security<\/span><\/p>\n<\/h2>\n<p data-start=\"3581\" data-end=\"3816\">Personal data is retained only for as long as necessary to fulfill the purposes for which it was collected, including the provision of the Services, compliance with legal obligations, and the management of subscriptions and payments.<\/p><p data-path-to-node=\"35\">\n<\/p><p data-start=\"3823\" data-end=\"4082\">We implement appropriate technical and organizational security measures to protect personal data against unauthorized access, loss, alteration, or disclosure, taking into account the nature of the data processed, particularly when it concerns children\u2019s data.<\/p><p data-start=\"3823\" data-end=\"4082\"><br><\/p>\n<h2 data-path-to-node=\"36\">8. Contact Us<\/h2>\n<p data-path-to-node=\"37\">For any questions regarding this policy or to exercise your rights:<br><b data-path-to-node=\"37\" data-index-in-node=\"68\">Marshmallow Games SRL<\/b> Email: <b data-path-to-node=\"37\" data-index-in-node=\"97\">info@marshmallow-games.com<\/b> Address: Via G. Di Cagno Abbrescia, 17\/B-C &#8211; 70126 Bari (Italy)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Privacy &amp; Cookie Policy of Marshmallow Games 1. Children\u2019s Privacy (COPPA &amp; GDPR-K) Our Services are directed to children under the age of 13. We do not require a child to disclose more information than is reasonably necessary to participate in our activities.&nbsp;For children under the applicable age of digital consent, personal data is processed [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-5769","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Legal - Marshmallow Games<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marshmallow-games.com\/it\/legal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Legal - Marshmallow Games\" \/>\n<meta property=\"og:description\" content=\"Privacy &amp; Cookie Policy of Marshmallow Games 1. 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